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عمومی::
گزارش جامع
Todd's goal is to create 20 pieces of content (such as SlideShare presentations, videos, blog posts, and white papers) all from one story idea.
It's the content marketing that can bring living proof of our brand to our customers in the form of video demonstra- tions and interviews, educational webinars, case studies, white papers, blog insights and advice, and so much more.
When you invest in a video, a podcast, or a white paper, those pieces of content create value in a couple of significant ways.
I heard a story recently about a company that invested $30,000 in a white paper and received one download.
This means offering a valued e-book, research report, or white paper in exchange for subscribing to your e-mail list.
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